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Old January 19th, 2019, 10:58 PM #1
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> Lordoftherangers
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Is Power Rangers a dead brand? (MMPR Toys Video)

https://www.youtube.com/watch?v=Se_TEw5ctI8

According to YouTube it is. In this video Bruno from MMPR toys said that a YouTube advisor told him to switch the focus of his channel to something else because "Power Rangers is a dead brand that nobody cares about and nobody is searching for." Obviously as a fan that upset him a bit. The thing is with Power Rangers is that it's in the middle of the spectrum. It's inaccurate to say nobody cares about it because theirs like what more than 100k members on this site? Plus the Twitter community, Tumblr community, PR groups on Facebook and the fact that we have multiple conventions just for PR. We definitely care about it. However it could be so much bigger and much more relevant if they really wanted to. PR has been airing new episodes every year (sans 2010) for 26 years and people still ask if the show is still on. That ain't a good sign. In a way I can see why somebody at Youtube would say something like that if you compare PR to Marvel, DC or Transformers aka other superhero brands. If the people in charge just put some effort out there to make media that wasn't just for kids they could expand their audience and people wouldn't feel the need to call it a "dead brand." Other shows have comics, cinematic universes, TV shows, Netflix shows and cartoons all running at the same time. Power Rangers could truly be like that if they put in the effort. Preschoolers are not the only valuable demographic. That's just my two cents. You're definitely not dead Power Rangers but you aint exactly alive and well either.
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Old January 19th, 2019, 11:03 PM #2
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Dead brands don't get bought for $550M by one of the largest toy companies in the world. What you have here is a YouTube adviser too far up their own ass.
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Old January 19th, 2019, 11:16 PM #3
> AkaGreenPrimo
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Lordoftherangers wrote: View Post

Power Rangers could truly be like that if they put in the effort.
Citation needed.


Having your space is simply where fans place certain properties, you can't magically make people care about every single thing that exists because it's "like" every other thing.

Transformers movies make a billion dollars and fans still hate them and wonder what early-morning time slot every series since the Unicron Trilogy airs on. DC Comics has been getting almost nothing but shit ever since Geoff Johns stepped down as CCO. The attempt to popularize R.I.P.D. by pimping out Ryan Reynolds bombed hard. Oh, and Teenage Mutant Ninja Turtles literally occupies every single check box as Power Rangers right this second yet no one ever wants to compare the two anymore when that was the only comparison people wanted to make 25 years ago.

There have been many tries, and you can't force more people want something they don't. Power Rangers is fine where it is because it is alive and well, and the only people disappointed in that are hopelessly stuck in keeping up with a completely different model by far more powerful companies with far more history to their credit.
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Old January 19th, 2019, 11:25 PM #4
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And what I don't really seem to grasp is why some people seem to think that because a franchise is not Marvel or Star Wars level successful then it's not successful at all. Like... do you know how many stars had to align for Star Wars to happen? For Marvel to turn around like it has? People forget the reason why the film rights are so fractured is because Marvel was going bankrupt in the 90s and sold off chunks of characters to stay afloat.

It's not a simple formula that has to be followed and then you get success. Nobody knows what they're doing. Producers who have one thing work try the same formula with something else and it blows up in their face. They are flying blind in the dark.
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